⭐ New Release · 2027 Edition
2ND ED.
AI Marketing Launch Kit
Canada Edition · 2027 · 34 pages
- New: Agentic AI — full chapter
- New: AI ROI Measurement Framework
- 20 Canadian use cases across 10 sectors
- AIDA, Bill C-27 & Bill 96 updated
- Tools & pricing in CAD
💰 Get the 2027 Edition
$24.97 CAD
📖 Available in English only · Ce livre est disponible en anglais seulement
The Story
I've been shaping the digital landscape since 1996 — back when "going online" meant something entirely different. What started as curiosity about web technologies has evolved into
a mission to revolutionize how people interact with digital experiences
.
Today, I'm leading the charge in AI integration at Bell, where I've helped transform MyBell into Canada's #1 telecom app. But it's not just about the technology — it's about
creating moments of delight
in everyday digital interactions.
From aviation systems to telecommunications giants, I've consistently turned complex challenges into elegant solutions that real people actually want to use.
AI Thought Leadership
Transforming Business Through AI Integration
Watch me dive deep into the practical realities of AI implementation in enterprise environments. From strategy to execution, I share insights on how organizations can harness AI to drive meaningful digital transformation.
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Essential viewing for leaders navigating the AI revolution
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Journey Highlights
Bell
AI Evangelist & Digital Sales Leader
Present
Spearheading AI integration across digital touchpoints.
Turning data into dollars
through strategic remarketing and deep-linking innovations that actually move the needle.
Bell
Digital Adoption Catalyst
2020 – 2024
Transformed MyBell into
Canada's leading telecom app
. Led the digital adoption revolution that redefined customer self-service expectations industry-wide.
Bell
Self-Serve Experience Architect
2014 – 2020
Pioneered the shift from traditional customer service to
intuitive self-serve platforms
. Built the foundation for Bell's digital-first customer experience strategy.
Early Digital Ventures
Foundation Builder
1996 – 2014
Cut my teeth across aviation (IATA) and emerging digital security (BCE Emergis), learning to navigate the wild west of early web technologies and
building systems that still run today
.
